Communication is a bridge between your research and the rest of the world.
This guideline of good practices for dissemination and communication managers, developed by the DANDELION project, aims to help you improve your communication skills in the field of Socio-economic Sciences and Humanities (SSH) and Inclusive, Innovative and Reflective Societies (IIRS).
This guideline includes practical information, hints and recommendations to support practitioners when developing and implementing a communication and dissemination plan within a European funded project.
The design of your communication plan at the start of your project should be drafted to ensure that your project is quickly understood by your audience and its results create impact.
"A good communication plan starts already before the project has started, in the project preparation phase, when the initial dissemination and communication strategy is drafted".
Be “SMART” in setting up your goals, keeping in mind the “KISS” principle, as most things work best if they are kept simple.
Certain actions call for detailed plans, for instance, in an action for validating certain fndings or methodologies in a focus group, the plan should include a goal such as “to engage the participation of a certain number of people” and the planned outcomes can be “the number of participants coming from specifc groups or demographics”.
Furthermore, for the planned outcomes you should take into account both the quantity e.g. number of people who demonstrably participate in the focus group, and quality to be achieved (e.g. insights and comments produced by the participants).
| Target Groups | Primary | Secondary |
Communication Objective Action |
Desired level of support/involvement | How to engage the target group (channels/tools/materials used) |
|---|---|---|---|---|---|
| Business (i.e. Large companies, SMES) | X |
Ex. Create awareness about the project and gather opinion/expectations about the project. Number of participants: 20-30 Ex. Organise an “awareness event” at the beginning of the project to present the project objectives and activities and to feedback from participants through a short survey. |
Ex. To attend and actively participate in the event and fill in the survey with their opinion and expectations about the project. Express interest (or not) to receive regular information about the project. |
Ex. Identify relevant contacts in the domain of your project; Send individual invitations. Ask support to disseminate/promote the event in relevant networks, associations, chambers of commerce. Disseminate the event in social networks. |
|
| Research & Education (i.e. Universities, training) | X | ||||
| Policy makers (Politicians, public administration officials) | X | ||||
| Civil Society/Users (i.e. NGOs, citizen’s initiatives, media) | X |
| Task (what, where) | Priority Level (High|Med|Low) | Responsible | Resources/support needed | Deadline | Expected outcome |
|---|---|---|---|---|---|
| Identify potential participants | High | All partners | Search in internal network, Internet/ LinkedIn search | List of potential participants to send invitations to the event | |
| Define the agenda / speakers | High | Partner x | Contribution from all partners on the topics to be presented/identification of speakers | Agenda | |
| Send invitations | Medium | Partner y | |||
| ... |
| Action | Risk | Probability to happen | Contingency Plan |
|---|---|---|---|
| Invite participants to a workshop | Low participation to the workshop | Medium/High | Consider to cover travel and accommodation expenses of key participants; Promote the benefits of participating to the workshop through ambassador/s (well-known personalities in the respective field) Conduct a targeted dissemination with invitation by email and a follow-up phone call. Complement the targeted dissemination with a wider diffusion about the workshop, with save the date announcements and updates on the programme´s development. |
Monitoring your communications will help you to identify, whether the strategy is progressing as planned, and whether any adjustments to the strategy are needed.
Do not be afraid of changes. If you are not having the impact you expected, something is not working as it should. Remember that constant improvement is key to a successful communication strategy.
Your monitoring should include setting indicators, metrics and timelines to assess the progress of your strategy. Making your communications measurable allows you to keep track of progress, e.g. email open rates, social media exposure or direct mail responses.
Establish a system to chart your success based on your key communication goals.
A monitoring and evaluation plan should be designed in a way that allows you to measure key indicators of the communication objectives. It establishes what data must be collected, during the strategy implementation, the methods of data collection, and how findings will be analysed and reported. This analysis must provide feedback throughout via reports and regular meetings, in order to allow for adjustments.
| Action / Campaign | Comm. Goal | Metrics | Indicator/s | Objectives | Data collection | Responsibilities | Monitoring | Reporting & Evaluating |
|---|---|---|---|---|---|---|---|---|
| Participation in bilateral meeting or events | To reach a nº of individuals | Nº of participants Nº of business cards/ brochures distributed |
Increased interest towards the project | Raise awareness, inform | Keep track of nº of business cards collected, expressions of interest to receive information about the project (i.e. newsletter) | Team assigned | Weekly | At the end of the planned action |
| Printed materials distribution: brochures, posters, leaflets… | To reach a nº of individuals | Nº of materials distributed | Increased dialogue on the campaign issue among the target audience | Raise awareness, inform | Keep track of nº of materials distributed, to which segments and target audiences | Team assigned | Weekly | At the end of the planned action |
| Promotional video | To promote an event |
Nº of online viewings Nº of times shared online or downloaded Nº of times broadcasted on TV (when applied) |
Increased attendance in relation to previous editions | To get a nº of participants at the event |
Online metrics and statistics (social media) Nº of participants at the event |
Team assigned | Daily, weekly | At the end of the planned action |
| Digital marketing campaign | To promote a project / product |
Nº of website visitors Nº of new subscriptions on websitev Nº of visitors from payed advertising (ex.: Google Adwords) |
Increased interest about issues being promoted | To promote To inform Raise awareness Reach audience engagement |
Online metrics and statistics (ex.: Google Analytics) Web/social monitoring tools (ex. Hootsuite) |
Team assigned | Weekly | Monthly Digital marketing reports |
| Online & Social Media engagement | To increase the level of engagement / followers | Nº of likes, comments, followers, tweets, retweets, shares) | Increased interest about the project. | To promote To inform Raise awareness Reach audience engagement |
Social media management tools such as Hootsuite social media dashboard | Team assigned | Weekly | Monthly |
There are many situations that make it necessary to readjust a communication plan. Through regular monitoring activities, it may become clear that the proposed goals and objectives will not be reached, even though every step of the strategy is implemented. This should be a very agile process (plan – do – check – act), where activities that were previously planned and implemented are monitored at regular times and adjusted when necessary.
External factors may make it impossible to continue with the strategy as planned; unanticipated and relatively quick success might render some activities no longer necessary; unexpected information may become available, shedding new light on the issue being promoted, its causes and possible solutions, and calling for different or additional tactics and activities. Take into account that the context is always changing and so are the audience’s behaviours and preferences.
To ensure strategic alignment, when planning adjustments to the communication plan, it is important to review all steps of earlier planning and strategy.
One of the crucial steps to consider in a communication or marketing strategy is defining your target group/s. After this you will be more prepared to:
A successful marketing strategy should begin with the identification of your target groups and a thorough understanding of your audience. In the scope of European projects you may not have the time or resources to conduct a detailed research plan on demographic analysis, behaviour patterns (when, where, why and how people relate to your project´s domain), etc. However, you should try to find out as much information as possible, about the target groups relevant to the scope of your project.
Building the profile of your target groups will help you to determine more clearly the direction of your communications strategy.
Who are your primary targets?
What is the desired involvement of your target group?
― What factors within your target group are relevant to your project?
Are the targets’ lifestyle and attitudes relevant to your SSH project?
Are their needs and challenges related to the scope of your project?
Understanding your audience´s needs and challenges will help you to tell them how your projects addresses those needs.
How does your project address your audiences´ needs?
What things from your project will drive your target groups to follow up the progress of your project or use their results? What obstacles might exist for your audience to be actively engaged with your project activities or benefit from their results?
What media channels does your audience currently use? Consider magazines, TV, websites, social networks.
How can you best reach your target audience?
Who are your stakeholders?
Profiling your target groups can be a challenging task, but it will be worth the effort, as knowing who you are targeting will allow you to more easily define, the communication messages and the most effective channels for reaching them.
There are market research resources available on the internet that can help you find this information. There are also blog posts, magazine articles and magazine results that may provide information about your target groups.
To learn more about your target group and what you should know when approaching them, check out the DANDELION “NEED TO DISSEMINATE SSH/IIRS RESEARCH RESULTS? LEARN HOW TO REACH YOUR TARGET GROUPS.”
Once you have defined your communication objectives and who you are targeting, it is time to think about the “meat” or content of your communication.
Let´s start by defining a simple and clear motto or slogan, which summarises in a phrase the general motivation or intention of your project. You can use your motto or slogan as a stand-alone sentence in all your communication materials or include it as part of your logo for a stronger link between your brand and your key message. In EU projects it is common practice to include the full title of the project in the logo. A shorter slogan is often more memorable, so try to keep yours down to as few words as you can - Google recommend no more than five. Remember - Just Do It! You could produce two versions of your logo - one using the tagline to be used for official purposes and the other, without the tagline when you want to keep things simple.
The ‘story’ of your project will underpin your communication strategy. It should concisely convey the motivation behind the project, along with the key messages and essential points that you are trying to communicate.
First, it is worth spending some time considering whether your communication will be problem or solution focused as this will have an impact on how stakeholders respond. In the former your communication will focus on sensitising your audience towards a problem that needs to be addressed and solved, while in the latter your communication will focus on the solution and the benefits that your research brings.
Preparing a summary of your project based on the content available in the Description of Work is an easy way to create the first “story” of your project. Use it to identify its key aims and objectives and tease out the most essential information about the challenges you are seeking to address, the work you will do and the results you expect to achieve.
Sharing and validating this summary with your consortium will also ensure that everyone is on the same page, in terms of having a common understanding of the fundamental aspects of the project, such as the challenges it addresses, main target groups, objectives and activities, expected results and the foreseen impact.
During this exercise you should also invest some time to think about your “Unique Selling Proposition” (USP). In business this is the main benefit of a product or service that when communicated well will drive its sales. The USP is the essence of what you are offering. Thus, in the scope of EU-funded SSH projects, the USP will be the main benefit that your project will bring to society. It will be what makes you different, the unique nature of what you are proposing and it will clearly identify how you meet the challenge you are addressing.
The USP should also be specific, concise and compelling enough to attract interest in your project and what you have to offer.
The content produced for the summary of project, your "story", could be a good starting point for developing the concept behind its branding and even some communication materials, such as a simple leaflet or PowerPoint presentation.
In line with current trends, consider using infographics to tell your story in a simple, accessible format. These work particularly well on social media, where they have a big impact.
The messages of your project should be tailored to resonate with your target groups. You may need to create various versions of the message to reach different g
In addition, it is also important to consider who will deliver the messages, i.e. the “messengers”. For example, behaviour-change messages resonate better from peer groups of the target audience (i.e. young people, researchers or business entrepreneurs), but awareness and advocacy messages resonate better from role models, politicians, or even celebrities.
Your content should be the core of all your communication. In marketing, the concept of "content marketing" is used to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behaviour. Through content strategy, businesses try to separate themselves from the perception that “companies just try to sell stuff” by providing new and relevant information that will engender trust and loyalty.
In the context of EU funded projects, you should try to avoid transmitting an image of disseminating project results just for “contractual reasons”, and try to link this dissemination with a sense of intention, emotion and care.
Do not stop at making your public results or “deliverables” available on your website. Go beyond that and make the most out of the content you have produced for those documents.
The channels and tools via which you communicate will be an essential part of your communication strategy. Although you might be tempted to cover every type of channel there is, an effective strategy is a focused one. Bear in mind that what is successful for one communication strategy or campaign may not be right for another. Thus, it is very important to consider the context of your project, the relevance of each channel for your specific communications objectives and which will be better for reaching your target groups.
You should also take into account that if you are targeting small groups, common channels or media may not be as effective, so you may need to implement more targeted or informal means to ensure a stronger impact.
Among the different type of events, one can distinguish between interpersonal channels (workshops/seminars, focus groups, conferences/trade show), community-oriented channels that use existing social networks, and media channels (including modern mass media such as radio and TV, and “new media” such as the internet and SMS).
Usually a short event of half a day where a topic is presented for the first time to a particular audience, these events can create awareness and engage participants in future activities.
Use in the scope of EU funded projects: This type of channel is used in the early stages of the project, both to create awareness and to collect feedback from participants in terms of level of interest about the project topics, relevance and expectations.
In practice: The event should consist of a brief presentation about the project and a session for questions and answers. A short survey can be also distributed to collect qualitative information and contact details for the mailing list of the project. This can later be used to categorise different audiences for customised messages about the project.
Workshops are interactive sessions, often taking a full day or more, in which clients, researchers and other participants work intensively on an issue or question. The process often combines elements of qualitative research, brainstorming and problem solving. They may involve a larger number of people than conventional group discussions, and can involve more than one moderator or facilitator.
Use in the scope of EU funded projects: Workshops are a good channel to foster discussion, collect feedback, or validate a certain methodology, topic or issue that the project is addressing. A workshop can be directed to particular types of stakeholders from which you would like to obtain insights.
In practice: The workshop should start with an introduction to the project and the purpose of the workshop, after which an interactive activity should be conducted, e.g. ask participants to work on a specific task, to have brainstorming sessions, to ask direct questions, to organise focus groups on specific topics. Finally, a plenary session should wrap up the conclusions obtained during the interactive activities.
Seminars are a form of academic instruction, either at an academic institution or offered by a commercial or professional organisation. They have the function of bringing together small groups for recurring meetings, focusing each time on a particular subject, in which everyone present is requested to actively participate.
Use in the scope of EU funded projects: Seminars should be used when a more academic approach is required, such as for a technical presentation towards researchers or professionals coming from the same field. A certain level of literacy, expertise and capabilities from the participants is expected.
In practice: A technical or research related presentation should be given, assigned readings can be discussed, questions can be raised and debates can be conducted.
For the purpose of this Guide we will use the following definition: “Conferences as formal meetings in which many people gather in order to talk about ideas or problems related to a particular topic, usually for several days. Conferences can be composed of several presentations, which tend to be short (from 15 to 30 min) followed by a discussion. They can also include keynote speakers whose lectures are often longer.
Use in the scope of EU funded projects: Conferences are an ideal channel to communicate a relevant piece of information about your project to a large audience.
In practice: Usually you may need to go through a “call for papers” process, or you can also try to contact the organisers requesting to be one of the speakers. Conference programmes tend to be organised quite in advance; make sure you don´t miss deadlines to submit papers.
Large conferences often have several parallel sessions covering specific topics. These sessions are usually composed of a panel of three to four speakers, but can also consist of a single presentation or topic of discussion.
Use in the scope of EU funded projects: Parallel sessions are a good opportunity to leverage from the visibility of the larger conference and to ensure participants attend your session. Since participants have to select (and even register to) the parallel session they want to go to, it is almost assured that they will have a real interest in the topic and will actively contribute to the discussion.
In practice: You will probably have to submit a paper about the topic for your presentation and go through a selection process. Try to make your paper interesting to catch the attention of the jury that evaluates the papers. If selected, your session will be “competing” with other parallel sessions happening at the same time, so make your title and short introduction attractive to potential participants.
Conferences and other events may provide a space for exhibitors to display information and material about specific fields. The exhibition area or space may include stands and promotional material, e.g. posters, roll-ups.
Use in the scope of EU funded projects: This area can be used for project´s dissemination and promotional purposes, i.e. using a stand to provide information and material about the project, or participating at poster exhibition.
In practice: The costs and resources for participation in the exhibition area should be carefully considered (stand, shipping of material, equipment necessary), as well as the personnel available to ensure the stand always has someone to provide information or respond to any inquiries.
Conventionally a trade fair is a type of exhibition for companies in a specific industry to showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities. Some fairs are only open to the public, while other fairs are only open to members of the trade. Other "hybrid" fairs, are open to both public and trade members.
Use in the scope of EU funded projects: Participation in this type of event can be useful for exploitation activities or market uptake, such as a demonstration of project results or a showcase of a prototype. Also, they can be a good opportunity to meet with potential industry partners, customers and investors.
In practice: When considering whether to participate in a fair, you should consider the budget and resources. Furthermore, you should also consider the level of development of your results and define the objective (e.g. create awareness and obtain feedback, or organise a prototype demonstration). Do not expect to close any deal in a trade fair, but instead generate “leads” which you can closely follow up.
Facebook, Twitter, LinkedIn, Instagram, and many other social networks have become great instruments to enhance communications, maximise exposure and strengthen your online presence. But which social network do your target groups use the most, and when are they more active?
These tools require a great level of interactivity. It is not only about spreading information but engaging others to spread and share your information on their networks. In addition to this, it is necessary to maintain a continuous flow of information going through your social network, keeping it constantly active with updates about the latest information. If you do not post anything new for a long time, it can discourage viewers from looking at your page, profile or group.
In order to keep the information flowing, you should distribute the responsibility of feeding the social media within your consortium. Although all partners would be strongly encouraged to contribute to the social networks, one or two partners can be nominated per month to ensure steady posting.
The following characteristics of the major platforms may help you to decide which social network you should use for your project.
With 1.44 billion monthly active users , Facebook is the market leader for social networking sites. Facebook data shows that the 18–24 age range is still the biggest demographic using the site. However, it is also worth noting the 63% of users between 50-64 years-old which is quite significant when comparing this with the 9% of Twitter and 6% of Instagram users of this age range.
Facebook also seems to skew more heavily toward women, with 77% of adult females on the site and 66% adult males.
According to Business Insider, Facebook's users are younger, and that means brands that advertise luxury goods and services are still finding more success advertising in magazines than on social media. Other types of brands — such as fast-moving consumer goods — perform well on Facebook. And Facebook users show high ad engagement overall, accounting for half of all retargeted clicks on the Web.
Twitter age demographics, according to Pew are:
The gender demographics from that same study are:
According to Business Insider, people tend to use Twitter for news consumption. In 2012, 83% of users reported seeing news on Twitter. The best time to post on Twitter is Monday through Thursday between 1 p.m. and 3 p.m. The worst time is after 3 p.m. on a Friday.
According to LinkedIn, there are more than 347 million members in over 200 countries and territories in its network. The higher average income of users and working mind-set of the network make it an ideal social network for businesses. This is the first social network where the majority of users don’t fall between the 18–29 year-old category.
There is a pretty close divide when it comes to the different genders using LinkedIn.
Their geographical membership includes:
According to Business Insider, LinkedIn is the place for white-collar professionals to network, meaning its population is high-income and highly educated. The best time to post on LinkedIn is Tuesday through Thursday, when professionals are either beginning or finishing their workday.
Boasting a community of over 300 million users sharing over 60 million photos every day, Instagram is one of the rising stars of social media. Instagram has overtaken Facebook and Twitter as the network with the largest population of younger users. The breakdown of the percentage of online adults who use Instagram by age:
Also, of all of those age groups, the dominant gender on the photo-sharing site is female.
Although not strictly a social media website, YouTube is the largest free video streaming site on the internet and is a valuable tool for the sharing of videos across all social media platforms.
With 300 hours of videos uploaded every minute and 5 billion videos watched every day, it is most popular with 18-29 year olds. YouTube users are split in to two different categories: those who simply watch the videos and those who post and share their videos, known as ‘YouTubers’. YouTubers have branched out to other social media platforms to share their videos – most videos that are shared through Facebook were originally created by a YouTuber.
Social networks are used by European funded Projects to disseminate and share information, to network and to gather feedback from target groups. However, continuous management of 3, 4 or more profiles, groups or pages. can become a challenging endeavour. In addition to ensuring a regular flow of updated information to keep the netwoks active and keep your audiences hooked, it is also necessary to keep track of and monitor the feedback received that will help you understand your target groups better and improve your communication strategy.
In order to make the most of social media, there are tools that can help you to monitor, manage and listen. Some examples of free tools available online are:
Hootsuite is a social media dashboard that covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. This tool offers social media management functions such as:
SocialMention is a listening tool that monitors over one hundred social media sites. It analyses data and measures influence with four categories: strength, sentiment, passion, and reach.
TweetDeck is useful for beginners on Twitter. It allows scheduling tweets and monitoring interactions and messages, as well as tracking hashtags and managing multiple accounts.
Google Alerts is a web monitoring tool allowing you to track new interesting content, mentions of your project, your organisation, related projects, topics, etc.
Remember that monitoring your social media presence will help you to engage when appropriate and respond when necessary.
The website of a European project should provide: i) general information about the project such as main objectives, overall approach and activities; ii) information about the consortium such as partners’ organisations, URL, role in the project, key personnel; iii) a section for news and events; iv) a download section including public results, newsletters and publications; iv) a multimedia gallery for pictures and videos; and v) contact details.
Depending on the scope of the project and activities, additional sections may be considered.
Consider using a web monitoring tool (e.g. Google Analytics) and make the website “shared friendly” by associating it with your social networks. Share your news and events in your social networks to create traffic to your website.
Google Analytics is a free web analytics service that provides statistics and basic analytical tools for search engine optimisation (SEO) and marketing purposes. Some information that Google Analytics will provide about your website are:
A blog of your project can help to disseminate knowledge on a more personal tone and can contribute to community build-up. The blog can either be open to just the consortium partners or to external parties. The latter will allow you to enrich the knowledge and discussion on certain topics. For instance, a researcher working on a paper could use the blog to share a summary or key elements of the paper with the project´s community.
These channels serve as intermediaries in the communication of a project’s results to its audience. In order to attract their attention, the media should be actively involved in the project from early stages in order to create a relationship. Actions such as inviting the press to events, sending press releases or creating an appealing media kit can contribute to enhancing their interest in the project.
The project consortium can initiate media interaction at regional or national level to ensure local impact and to create momentum for wider press coverage.
To learn more about media and what you should know when approaching them, check out the DANDELION “Guideline for good dissemination towards your target groups”
Online advertising and digital marketing is by definition “a form of marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium”. It includes email marketing, search engine optimisation, social media marketing and more. These types of channels are increasingly being used by EU funded projects.
In the case of online advertising it should be considered that an increasing number of people are using ad-blocking software to avoid receiving unwanted information.
Email marketing
In the scope of European projects, email marketing is usually used for sending important communications to an existing database of contacts from stakeholders. These communications can be newsletters, invitation to events, distribution of online surveys, etc.
It is important that the consortium starts developing a database of stakeholders from the beginning of the project. In the case of a newsletter, projects can also opt to add a subscription feature in the website.
Search engine optimisation (SEO)
Search engine optimisation (SEO) is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. In order to achieve this goal several approaches are taken, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.
Ultimately, sites should focus on providing visitors with useful content and a good user experience.
Logos, stationery, dissemination material and more; your brand must speak to the target groups in a contemporary and relevant manner. When defining your brand you should consider what your target groups will understand and remember.
An example of a powerful way to build brand awareness in the short term, is to find a well-known individual who can provide a testimonial for the brand and influence their followers to accept this new brand.
The brand created for a project should provide a cohesive visual identity of the project. The brand will be used in different materials produced under the frame of the project, including templates, brochures, websites, posters, roll-ups and more.
Defining the concepts you want your project to visually transmit may help you to create the brand or logo. Keep in mind that your logo may be used in small size, so try to avoid small details or small lettering.
The colouring (RGB) is also an important aspect as all the other materials should follow the same style.
In order to ensure a proper use of the logo a brand manual can be produced detailing the characteristics of the brand.
The stationery should comprise specific templates to support the communication and reporting of the project, such as a deliverable template, a meeting minutes’ template and a presentation template.
Furthermore, it should also include letter head paper and folders which can be used in events and meetings, and an email signature for any formal communication.
This material aims to ensure coherent and efficient communication of the brand. Therefore, the consortium should always use this material for any communication of the project.
Dissemination materials such as leaflets, brochures, posters, infographics and videos are important tools for creating awareness and interest about the project.
Some of this material will mainly be used for events, but others can be used for digital promotion such as infographics and videos.
The following table explains that several actions are needed in the different stages of the project (from proposal to after project, in terms of consequence of the sustainability and exploitation plan).
| When | What | How | Why |
|---|---|---|---|
| Before the project Proposal preparation |
Communication and Dissemination Strategy | Create a strong Dissemination and Communication strategy (Involve experts if needed). Allocate appropriate resources for dissemination and communication tasks. Define KPI (key performance indicator). Make sure that the strategies to increase impact are envisaged for every project activity. |
To ensure that your research will have an impact on the relevant stakeholders. |
| During the project Design phase |
Impact, Communication and Dissemination plan |
Know your target audience:
Use professional competences and/or train your staff in Communication. Clearly assign roles in the project team. The researchers are not communicators and viceversa. |
To make sure that the correct message reaches the target audience |
| During the project Research phase |
Early and continuous implementation of activities (Dissemination and Communication) | Start your Dissemination and Communication activities early in the project. Establish a productive dialogue among the researchers and the Communication manager. The first will provide the contents; the second will transform these contents in interesting contents for the stakeholders. | To maximise the exploitation of the knowledge produced and increase the impact of your project outcomes. |
| During the project Implementation and testing phase |
Continuous implementation of activities (Promotion and Valorisation) | Revise and adjust your strategy. Keep your Website and social media pages active and updated. Add your results to the public domain platform, thematic group of interests, media (make sure you use the right channel to address the specific target audiences). Co-organize events and activities with stakeholders. This will enable the wider promotion of your work and will strength the impact of the events. Setup innovative strategies to better valorise the results of your research. Plan the sustainability of the research results. |
To make sure that the information reaches the intended target audiences |
| After the end of the Project Sustainability and exploitation |
Ensuring long term availability of outcomes | Make sure that the research results are widely available after the project conclusion. Many websites disappear after the final review. There are free repositories, you can benefit from this opportunity. |
To ensure long term availability of the outcomes |