Continuous improvement of educational process.
Intellectually engaging information, which can be incorporated into the educational process.
Well interconnected knowledge from a broad spectrum of sciences.
Connection with the syllabus and curricula, positive feedback from academics and students.
How to communicate with this target group: Communication should focus on both professors and students. It should clearly show the connection between existing knowledge and research findings.
Rich data sources (especially quantitative) are valued by both groups and should be made visible.
Relevant stakeholders should be identified and regularly informed (newsletters, direct communication, consultations).
: Universities are the ideal place to disseminate the results in full depth. Guest lectures and workshops should be considered as well as articles spread via official university channels. Teams should not forget their alma maters, which should be the key institutions for dissemination of results in academia.
Universities offer a unique opportunity to disseminate the results via guest speaking, workshops and journals. Student groups and societies are the key stakeholders in achieving this. As always, start mapping them in advance and keep them informed throughout the research.
The final results, research methods, tools, etc. to be actively used within academia.
Have guest speeches and workshop content ready for potential use at universities.
Investigate the possibility of using universities and students as first end users during trial.
Do not only rely on your alma-maters. Universities are the best places to disseminate your results in full depth.
Knowledge generation
Offering robust knowledge, which can be used for further research.
New, well reviewed knowledge. Possible future collaborations (if common research interests are identified)
High quality research with potential to be used to generate new knowledge.
Communication should show both the rigorousness of the research and the new knowledge.
Researchers should work on identifying potential synergies in the scientific field (also with similar co-funded projects). Both formal and informal networking is an important part of establishing knowledge about the research in the scientific community.
Besides publication in scientific journals, the researchers should participate in relevant events. Existing lists and network of contacts in the research area should be utilised.
Co-organising conferences or smaller events with research institutions has the biggest chances of making impact.
B2Match events are a good opportunity to talk with peers.
Invite media to cover the events and create videos of the events.
Research results included in consequent studies.
New research proposals.
Map similar research activities and try to create joint activities.
Establish contacts with similar co-funded projects and other types of research projects.
Do not neglect personal and direct communication.
Traditional channels (media, social networks) may have trouble reaching this community with broader information.
One of the best ways to communicate research results is to produce a one-page summary. This is an essential tool for helping your research create impact.
Depending on the recipient, there are different approaches to developing this summary. The following section describes how to prepare a one- page summary of your research results in order to help you communicate your findings to each of the four target groups: the general public, policymakers, academia and the media Using this guide, you can deliver your research to these target groups in the way that will be of most practical use to them, while maintaining the integrity of the information. Regardless of which group is being targeted, any summary should be written with the 4 Cs in mind:
A summary aimed at academia should show both the rigorousness of the research and present the new knowledge. It is very important not to talk down to this kind of audience since they are scientifically literate and will expect to receive information that does not omit complexity.
Define a simple sentence with not more than 20/25 words that clearly explains the outcomes and implications of the research.
The text should provide details on aims, objectives, methodology used and results, by including:
Literature review is an important part of any research project and therefore a synopsis and some retrievable references should be included, preferably ones that can be accessed via the internet.
