This guideline for good dissemination practices towards different target groups aims to facilitate and streamline communication between social sciences and humanities (SSH) projects/researchers and various target groups, such as the general public, policymakers, academia and media.
Although SSH research has produced important results and developments tackling current societal issues, its findings do not always reach its targets in society, policy, academia or the market. This guide aims to bridge this communication gap, and ensure that research results (SSH as well as Inclusive, Innovative and Reflective Societies - IIRS) projects are satisfactorily communicated to relevant target groups.
When targeting different groups, it is important to use dissemination and communication strategies best suited to each group.
This guide will focus on providing practical and useful tool for researchers on the best way to communicate their achievements towards different target groups.
