Efficient and effective policies based on informed decisions (scientific evidence based policy making).
Establishing clearly defined positive impacts of the research for the well-being of European citizens.
Provide the exact knowledge needed to address specific challenges and problems.
Ways that top-level policymakers can positively influence the life of European citizens.
Noticing the potential of the information and clear connection their own policy making areas.
Communication has to be stripped down to actionable knowledge with reliable cause-effect pattern and mechanisms, and has to introduce the broader perspective to offer a clear picture.
Research which policymakers might be interested in your work and communicate your goals which are relevant to the.
The most important findings should be communicated intensively, with clear connection to the positive impacts on European issues, ideally with suggestions of policy actions based on these results.
Direct communication (especially personal meetings) is the most effective method.
Try to involve the key stakeholders in your activities (guest speaker invitation, workshop).
Participation in events organised by the EC and promote your research.
Create discussion about the results, preferably at a policy making level (hearings, consultation procedures etc.)
The communication has to address specific topics of interest offering clear solutions (information, recommendations for specific policy actions, tools, methodologies, etc.) detailing all implications (positive/ negative impacts).
Do not expect to get any reception just from a formal dissemination campaign emails, newsletters, printed report sent by post, etc.). . Even the most interesting results will not catch on without concerted effort.
Efficient and effective policies based on informed decisions (scientific evidence-based policy making).
Making the results digestible and suggesting how they can be used in policy making.
Providing clear evidence of how your results relate to a specific country.
Broader picture of phenomena, which are often believed to be national.
Ability to pair the information with national policy issues.
The communication has to effectively show the potential positive national impacts of the information. The problem has to be introduced properly, but should not underestimate the interest of national politicians and flood them with trivial points.
Research which policymakers might be interested in your work and communicate your goals which are relevant to them.
Communication with national policymakers should focus on the national and nation-connecting aspects of the results.
Highlight the national impact of suggested European policies (if there are any).
Direct communication (especially personal meetings) is necessary.
Find a local champion who will adapt the goals of your efforts and will help you with dissemination. Use local NCP and networks.
Use of online videos with interviews, testimonials, etc.
Human participation in any of these activities is important.
Have the results discussed and considered when in national policy making processes.
Always find a national angle for your research and the results.
Do not waste your effort without careful mapping of the national priorities and challenges.Do not waste your effort without careful mapping of the national priorities and challenges.
Community well-being
Showing the way in which your results can clearly bringing about positive impacts to the community.
Information about community building which can be used at a local level.
Ability to pair the information with local policy issues, feedback from the community.
Communication with local policymakers has to overcome the barrier of resentment towards anything “from the top” and show the community perspective.
Real life examples or scenarios will help.
Communities relevant to the research should be identified not only as research subjects, but also as subjects of follow-up communication.
The majority of communities will be reached via media and social media, but, the communities directly affected by the research should be contacted directly (community fora, public talks, working with local media).
Existing ties from field research offer great offer great ways to disseminate results to the community. Where possible, try to map and contact local adopters (community NGOs)
Results adopted by affected communities and developed into actions.
Identify and engage with local groups that conduct educational activities early on. Involve them in the trials (if possible).
Do not consider communities and social groups only as research subjects. They are also targets for research dissemination.
One of the best ways to communicate research results is to produce a one-page summary. This is an essential tool for helping your research create impact.
Depending on the recipient, there are different approaches to developing this summary. The following section describes how to prepare a one- page summary of your research results in order to help you communicate your findings to each of the four target groups: the general public, policymakers, academia and the media Using this guide, you can deliver your research to these target groups in the way that will be of most practical use to them, while maintaining the integrity of the information. Regardless of which group is being targeted, any summary should be written with the 4 Cs in mind:
Policymakers tend to have busy agendas and limited time to read reports. A summary for them should clearly and concisely report the benefits that your research can provide to the wellbeing of citizens.
The message should focus on the impact generated by the research and help the policymaker to evaluate policy options by including feasible recommendations. The type of policymaker that the summary is targeting should be identified: European level, national level or local level. This will influence the way that the results are presented.
Define a simple sentence with not more than 20/25 words that can convince the policymaker about the benefits of adopting the recommendations.
The typical policymaker is not interested in the research performed but in the evidence produced. Normally, the text should be written in two-column form.
Whenever possible use images, tables, charts and graphs.
